It’s a personalized world! According to a recent DMA study, more than 42% of interested direct mail recipients prefer to respond online. Are you getting the leads you need?

BCG Direct links the impact-power of direct mail with the interactive capabilities of the Internet. The result? The conversion of direct mail recipients into qualified, educated prospects and valued customers. BCG Direct can deliver highly-effective direct marketing campaigns utilizing a combination of direct mail, web response, email, and text messaging to get your message across, and most importantly, track the results in real-time via your private web portal. When used in conjunction with direct mail, our integrated solution enables you to do the following:

Step 1: Attract. Personalize each Direct Mail Piece
Step 2: Interact. Capture Visits via a Web Landing Page
Step 3: React. Generate Leads, Reports, & Follow-up